THE VITALITY MISSION
To provide the communities of Central Pennsylvania with access to excellent gynecologic care, Bio-identical Hormone Therapy, Wellness and Aesthetic services.
To offer an affordable solution to the health care situation that has become such a challenge in this country.
And most importantly, to put the patient and the doctor together like it used to be, without barriers between them. This improves access to and quality of care.
Our core values are communication, safety, education and patient advocacy.
We want you to experience the kind of health care you can't wait to tell the women in your life about
Dr. Deborah Herchelroath is a board certified Obstetrician and Gynecologist. She is excited to offer personalized, comprehensive gynecologic services (including most primary care) to women of all ages for a single monthly fee. Through her Direct Care membership model, patients receive unlimited care, including a full array of quality gynecological services and access to heavily discounted medications, radiologic services, and labs.
Vitality also offers Gynecologic services "a la carte" (no membership required) including preventative gynecologic care, consultations and problem visits. Vitality is known for Bio-identical hormone pelleting and other treatment options, helping women navigate perimenopause, menopause and other hormonal imbalances. Aesthetics and Wellness services also require no membership and are available for men and women.
WHAT IS DIRECT GYNECOLOGIC CARE?
Vitality is a Direct Care (DC) practice, specifically tailored to women’s health needs. As a Direct Care practice, we don’t accept or bill any insurance (private or government). Instead, we offer unlimited visits and care for a monthly fee, which is often less than it would cost in insurance co-pays and deductibles alone.
DC practices are freed from the increasing intrusions, demands and expenses of insurance companies, which have nothing to do with patient care (including the endless forms, pre-authorizations, data gathering, and coding requirements). In order to cover the added expenses and staff, traditional practice physicians must maintain an average patient panel of 2500. However, they are only able to spend 27% of their time seeing patients, resulting 8-to-10 minutes of face-to-face time with patients.
As a DC practice, Vitality can keep our patient panel small – around 600 patients. Our non-medical overhead is low, so we can offer lower prices. We can deliver greatly increased time with, and access to, your physician at a reasonable price. Instead of worrying about insurance company's needs and demands, Dr. H can focus on your needs. You will have all the time you need at every visit. You will have time to develop a close, trusting doctor-patient relationship. And with after-hours access to your physician, many times you can resolve an issue with a simple email, text or phone call. Such easy access to your doctor, combined with same- or next-day appointments, means you will typically avoid the time and expense of unnecessary trips to the emergency room and Urgent Care.
Although Vitality does not accept any insurance, including Medicare, your reasonably priced membership fee gives you access to high-quality, hassle-free care that includes unlimited visits and a wide variety of benefits you won't get at a traditional practice, including:
Access to lab, radiology and pathology services (including readings for biopsies and pap smears) at heavily discounted rates.
Availability to most prescription medications at reduced prices (many times less than drug plan co-pays).
Same or next-day appointments; extended appointment times.
24-hour physician phone access for urgent or emergent issues.
Technology visits included (text, email, etc.).
*Aesthetic services and hormone pelleting are not included in membership pricing.
Dr. Deborah Herchelroath
Vitality's transparent membership pricing takes the guesswork out of your medical expenses. Office visits and many in-office procedures are covered. Enjoy a free 30-minute Meet and Greet to discuss the benefits and to see if Vitality is right for you. Getting started is easy. Just enroll online or bring a completed enrollment application with you (just print it off from our site). There is a one-time $35 application enrollment fee that will be billed at the time of the Meet and Greet. We do the rest!
45 YEARS AND UP
*Pricing for an annual exam for non-members is $150 (includes the exam, extended appointment time and discounted lab fees for the pap smear and other studies as indicated, or use your insurance for the pap smear)